SAN FRANCISCO, Nov. 29, 2012 --/PRNewswire/ -- UBM Tech's InformationWeek Reports, a service provider for peer-based IT research and analysis, announced the release of its latest research report. 6 Big Data Lies encompasses analysis of results from InformationWeek's recent Big Data Survey shares with readers best practices and pitfalls when collecting and analyzing data.  Two-hundred and fifty-seven respondents participated in the survey.

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Research Summary:

The ability to collect and analyze data is a core IT value proposition and there's no question there's more data available than ever, especially information from the Web and the new wave of smart mobile devices.  The issue, though, is that most businesses aren't good at using the data they have now.  What are the odds companies will get better with more being piled on? More data doesn't fix bad analysis.

Findings: 

• 45% of respondents plan to grow analytics tools capabilities over the next 12 months.
• 35% include CRM in their integrated data analysis and reporting programs, but only 29% include email and just 22% include Web analytics.
• Only 20% plan to increase their dedicated analytics staff over the next year.
• Just 9% say their organizations are very effective at identifying critical data and using it to make decisions.

The report author, Michael Healey, is the president of Yeoman Technology Group, an engineering and research firm focusing on maximizing technology investments for organizations, and an award-winning InformationWeek Reports contributor.

For full access to the research data, members can download now:http://reports.informationweek.com/abstract/81/9081/Business-Intelligence-and-Information-Management/research-big-data-smart-data.html?cid=rpt_press_rls

"Companies have been doing an adequate job in building the infrastructure needed for data analysis," says Lorna Garey, content director of InformationWeek Reports. "However, our research shows there are major gaps in data analysis, even for the most common pieces of information that have been in use for years, such as transactional data, system logs, email, CRM, even Web analytics."

For more information: Art Wittmann     VP & Managing Director, InformationWeek Reports 415-947-6361 art.wittmann@ubm.com

About UBM Tech

UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

SOURCE UBM Tech

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